Services
Consulting
BIBA Medical has established a great reputation in the industry over years
and decades. We are committed to the medical device industry and care passionately
about the work we do and the impression we leave. We know that our clients
often remember our projects from five, 10 or even 15 years ago. We expect
that the projects that we conduct this year will have a similar longevity.
Our company’s momentum depends on us maintaining a consistent, high
quality standard. Our recommendations need to be accurate far more often than
not. Our team will remain accountable to the medical device industry for the
rest of their careers, as they are likely to stay in the industry.
BIBA Medical provides a wide range of research and consultancy services including the following:
1
Questionnaires at congresses and other meetings
2 Telephone research
3 Internet research
4 Focus groups
5 Market and clinical appraisal
6 Market entry strategy
7 Marketing strategy development
1)
Questionnaires at congresses and other meetings
BIBA Medical
provides a complete conference survey programme. Conferences provide a unique
opportunity to target qualified respondents and provide useful research results
in a short period of time. Our research provides useful research results in
a short period of time. Our research provides direct physician feedback regarding
clinician practices; current usage of your products and of those of your competitors
and the adoption of new technology. IT can also evaluate obstacles to clinician
adoption such as reimbursement.
During the event the normal (and generally the most effective) methodology is for our team of expert interviewers to target suitable clinicians during breaks in the conference. They then go through a scanable paper survey. These provide a standarised, professional look and are paper-based so respondents don’t require a computer or technical know-how to reply. Nevertheless we can use other techniques such as audience response technology and self-administered surveys.
Post assessments can be sent out at set times following the event. This can be done immediately after the event or any time after. This gives attendees time to implement information they received during the show or conference, which often results in more accurate survey results.
Whenever you choose to implement surveys, we will always work with you on the type of survey you want. If you have specific needs, we can create a survey just for you or use one of your existing surveys.
2)
Telephone research
We have
a team of multi lingual telephone researchers experienced in getting information
from hard to talk to professionals in the cardiovascular and vascular area.
Because of their experience and knowledge we have been able to carry out studies
in difficult to research areas such as Atrial Fibrillation and the lower thoracic
aorta.
3)
Internet Research
We use
web-based surveys (in multiple Languages), e-mail surveys, internet panel
research and online focus groups to collect data in an effective and efficient
manner. We have also developed in-line focus groups. Many of the online focus
group participants are members of our EVEM and ECVM panels
4)
Focus groups
We have
experience in conducting focus groups across Europe and can deal with such
issues like simultaneous translation and conducting several groups across
Europe in a short period of time.
5)
Market and clinical appraisal
BIBA Medical
has already conducted a number of thorough market and clinical appraisals
to understand the market potential of new technologies and to determine product
attributes needed by clinicians.
If your company
is to win your customers, gaining an understanding of the evolving needs of
your customers is critical. We have developed a “Voice of the customer”
approach to deliver the customer current and future perspectives. A high degree
of interaction is required to explore themes and help towards the development
of insight. This implies gaining a real ability to:
6)
Market entry Strategy
Successful
market entry depends on a thorough evaluation of the current market size and
future growth prospects. In addition the current and future profitability
of the market needs to be assessed alongside an understanding of the ease
of successfully entering the market and gaining share. Only then can you develop
the right marketing mix and assemble the right team to be successful in the
market place.
BIBA Medical will work with you to assess relative market attractiveness and to develop the right market strategy for you.
7)
Marketing strategy development
BIBA Medical
provides an independent, flexible and fresh perspective that can challenge
current market strategies. We start with the client situation and select the
right approach. We bring a fresh perspective from our clinical standpoint
and experience in other sectors and industries so that we do not simply restate
the industry orthodoxy.
We have a unique market modeling capability right down to individual hospitals where the purpose of the analysis is to produce insight.
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